The electrification of the Honda range in Japan starts with utilities. An electric version of the small N-Van, in Kei format, will be available in 2024 at a particularly competitive price.
The Honda e is currently the only electric representative of the range in Japan. Sales remain confidential, but the brand’s second electric model should boost sales. It will indeed be an electric version of the small N-Van. A Kei-sized vehicle launched in 2018 and extremely popular. Like most Kei, it is characterized by its large space, its modular design (second row and front passenger seats that fold down to floor level) and its accessibility (sliding doors without a center pillar on the passenger side).
Nissan and Mitsubishi are currently the only brands that offer electric Kei: the Nissan Sakura and Mitsubishi eK Cross EV, but in this case also the Mitsubishi Minicab MiEV.
The launch will not take place until early 2024. In 2023, the vehicle will be entrusted to a few fleets for testing. Honda is still discreet about the detailed features and only mentions a range of 200 km. What impresses is the price. Honda talks about 1 million yen (€ 6,940). A price equal to that of the current petrol version of the N-Van. And above all, it is more than half the price of its competitor Mitsubishi, which is much less modern.
After this N-Van, Honda should also launch an electric Kei, probably its very popular N-Box. She could overshadow the Nissan Sakura. If Honda adopts a pricing strategy similar to that of the N-Van, such an offering could quickly become the best-selling electric in its range (not very complicated at the moment) and in the Japanese market…
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